Adobe Analytics For Dummies - E-book

eBook

Adobe Analytics For Dummies - ENG

David Karlins; Eric Matisoff

eBook

$360.00

Disponible

Información adicional
Sinopsis

ISBN:	9781119446019
Formato:	ePub
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Negocios y economía
Subtema:	Comportamiento del consumidor
Año de publicación:	2019-03-08

The primary target audience for this book is any digital marketer who is considering an Adobe Analytics implementation, or has an Adobe Analytics implementation. The market can also be expanded in two other ways 1) existing Adobe clients wanting to expand their team’s knowledge on Adobe AnalyticsÂ 2) clients of competing digital analytics products who aren’t satisfied with their current solution. According to projections from Adobe at their World Wide Sales Kickoff event, they foresee the total addressable marketÂ for Marketing Cloud to be $64 billion this year (2017). Adobe Analytics will account for at least 10% of that number.

eBooks