Advances in Advertising Research (V - E-book

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Advances In Advertising Research (vol. Xii) - ENG

Communicating, Designing And Consuming Authenticity And Narrative

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Sinopsis

ISBN:	9783658404291
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2023-04-10

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

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