Advances in Digital Marketing and e - E-book

eBook

Advances In Digital Marketing And Ecommerce - ENG

Third International Conference, 2022

eBook

$3,780.00

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Sinopsis

ISBN:	9783031057281
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2022-06-07

This book highlights the latest research articles presented at theÂ ThirdÂ Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

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