AI and Consumer Interaction in Busi - E-book

eBook

Ai And Consumer Interaction In Business - ENG

From Recommendation To Emotional Connection

Feifei Yang

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$3,380.00

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Sinopsis

ISBN:	9789819594306
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Relación con el cliente
Año de publicación:	2026-05-06

This book bridges cutting-edge AI research with actionable business recommendations, revealing how recommendation type, communication style, AI humanity, and even AI humor shape consumer engagement. Utilizing a mixed-method approach that combines experiments and surveys, the research offers a comprehensive framework to optimize AI interactions?whether through chatbots or social media. Key business insights include: (1) decoding the psychology behind AI-driven customer responses, (2) actionable insights for balancing efficiency and emotional resonance, and (3) fresh perspectives on AI?s role in marketing. Written for practitioners and academics alike, it balances rigor with accessibility, making it indispensable for navigating the future of AI-powered engagement.

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