An Insiders Guide to Place Branding - E-book

eBook

An Insiders Guide To Place Branding - ENG

Shaping The Identity And Reputation Of Cities, Regions And Countries

Florian Kaefer

eBook

$1,300.00

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Sinopsis

ISBN:	9783030671440
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2021-03-29

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is aÂ book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

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