An Integrative Approach to Innovati - E-book

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An Integrative Approach To Innovation Management - ENG

Patterns Of Companiesâ€™ Innovation Orientation And Customer Responses To Product Program Innovativeness

Nicolas Zacharias

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Sinopsis

ISBN:	9783834970428
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Gestión de producción y Operaciones
Año de publicación:	2011-08-27

Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.

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