Explore a fascinating introductory treatment of the principles of behavior analysis written by three leading voices in the field  An Introduction to Behavior Analysis delivers an engaging and comprehensive introduction to the concepts and applications of behavior analysis for students of behavior analysis. Written from the ground up to capture and hold student interest, the book keeps its focus on practical issues. This book offers readers sound analyses of Pavlovian and operant learning, reinforcement and punishment, motivation and stimulus control, language and rule-following, decision-making and clinical behvior analysis. With fully up to date empirical research references and theoretical content, An Introduction to Behavior Analysis thoroughly justifies every principle it describes with empirical support and explicitly points out where more data are required.  The text encourages students to analyze their own experiences and some foundational findings in the field in a way that minimizes jargon and maximizes engagement. Readers will also benefit from the inclusion of:  A clear articulation and defense of the philosophical assumptions and overarching goals of behavior analysis.  A thorough description of objective data collection, experimental methods, and data analysis in the context of psychology  An exploration of the core principles of behavior analysis, presented at a level comprehensible to an introductory audience  A broad array of principles that cover issues as varied as language, substance-use disorders, and common psychological disorders  Perfect for students taking their first course in behavior analysis or behavior modification, An Introduction to Behavior Analysis will also earn a place in the libraries of students pursuing certification through the Behavior Analysis Certification Board or taking courses in the applied psychological sciences.