Big Data and Innovation in Tourism, - E-book

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Big Data And Innovation In Tourism, Travel, And Hospitality - ENG

Managerial Approaches, Techniques, And Applications

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Sinopsis

ISBN:	9789811363399
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Industrias hospitalidad, viaje y turismo
Año de publicación:	2019-02-26

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.

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