Brand Avatar - E-book - 9780230233713

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Brand Avatar - ENG

Translating Virtual World Branding Into Real World Success

Kenneth A. Loparo

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Sinopsis

ISBN:	9780230233713
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2009-02-27

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, andÂ use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

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