Brand Romance - E-book - 9781137369017

eBook

Brand Romance - ENG

Using The Power Of High Design To Build A Lifelong Relationship With Your Audience

Y. Kusume; N. Gridley

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Sinopsis

ISBN:	9781137369017
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2013-11-25

For brands to succeed in a competitive environment they need to build a loving relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

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