Business Development: A Market-Oriented Perspective is designed to help enable market-oriented business developer to conceive, craft, and execute a superior business plan. The text is divided into three modules focusing on the market-oriented business developers mindset, on providing a state-of-the-art toolbox for careful strategic analyses and decisions, and lastly on the critical aspects of business plans and their content. The approach is focused and selective in its choice of content and provides a cumulative development of the relevant topics. Each chapter includes an ‘implications for the market-oriented business developer at the end to enhance a students learning. The content is applicable to any new business venture and inherently international in its scope, and includes numerous real world examples that are taken from the authors own experience, as well as from the wider global business community.