This edited collection – the first of a two volume work – explores how businesses react and adapt to turbulent business environments. Compiled from the best papers presented at the 17th Annual Euromed Academy of Business (EMAB) Conference, it argues that turbulence and its constituent crises are not just challenging situations for businesses, but are also agents of transformation and evolution in the development of organizations, industries, and markets.  With perspectives from across the field of business, Volume 1 places special emphasis on strategic, management and marketing adaptations, and presents the evolutionary direction of an array of organisational typologies across industries and regions, covering Multinational Corporations (MNCs), Small and Medium Enterprises (SMEs), family, and start-up companies.