Business Relationship Management an - E-book

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Business Relationship Management And Marketing - ENG

Mastering Business Markets

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Sinopsis

ISBN:	9783662438565
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2014-09-30

Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their correspondingÂ methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art researchÂ results that are conveyed in a comprehensible fashionÂ to beÂ appliedÂ in both executive education as well as in practice.â€‹

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