Change Management In The Communicat - E-book

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Change Management In The Communications Industry - ENG

Change Processes In Media Companies And In Corporate Communications

Markus Kaiser; Nicole Schwertner

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$360.00

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Sinopsis

ISBN:	9783658359607
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Lenguas
Subtema:	Periodismo
Año de publicación:	2022-08-09

In media companies and in corporate communications, digital channels are being added to traditional channels. The content is often produced in newsrooms. There is a growing awareness that communication measures are radically oriented towards the needs of the user. In these change processes, special emphasis must be placed on involving the employees. Because only then will the change process be economically successful. This essential shows why media companies and communication departments need a live change culture and how they can approach change systematically.

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