Chinese Local New Luxury Brands in - E-book

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Chinese Local New Luxury Brands In A Digitally Empowered Era - ENG

Cultivation, Transformation And Upgrading

Hongbo Lai

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Sinopsis

ISBN:	9789811621451
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Internacional general
Año de publicación:	2021-05-20

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current Chinas local luxury industry.

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