Church Advertising, Public Relation - E-book

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Church Advertising, Public Relations And Marketing In Twentieth-century America - ENG

Retailing Religion

John C. Hardin

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$3,380.00

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Sinopsis

ISBN:	9783031130441
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Historia
Subtema:	Estados Unidos general
Año de publicación:	2022-12-14

This bookÂ examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners,Â John C.Â HardinÂ explores theÂ landscape of selling religion in America and its evolution over the twentieth century.Â

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