Communication Design and Branding - E-book

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Communication Design And Branding - ENG

A Multidisciplinary Approach

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$3,980.00

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Sinopsis

ISBN:	9783031353857
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2023-08-30

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design.Â By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.Â

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