Consumer Activism in China - E-book

eBook

Consumer Activism In China - ENG

Video And Beyond

Zizheng Yu

eBook

$2,980.00

Disponible

Información adicional
Sinopsis

ISBN:	9783031832581
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Comportamiento del consumidor
Año de publicación:	2025-04-25

This book investigates the origins, dynamics and impacts of the different nuances of contemporary short video activism tactics, by merging theories from social movement studies and communication studies including grievances theories, a renewed understanding of the concept of repertoires of contention and a critical media practice approach. It situates this phenomenon in the long durÃ©e of consumer activism in both the Global North and the South and demonstrates how short video activism constitutes a vibrant new phase in the historical evolution of activism in the Chinese socio-political context. It will be of interest to students and scholars of social activism, social movement studies, consumer culture studies and media practice.

eBooks