Consumer Perception of Product Risk - E-book

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Consumer Perception Of Product Risks And Benefits - ENG

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Sinopsis

ISBN:	9783319505305
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Psicología
Subtema:	Investigación y Metodología
Año de publicación:	2017-03-14

This book reflects the current thinking and research on how consumersâ€™ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Â Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.Â

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