Consumer Responses to Corporate Res - E-book

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Consumer Responses To Corporate Responsibility And Branding - ENG

The Roles Of Multinational Corporationsâ€™ Media Investments, National Institutions And Internet Penetration

Lukas Zimmer

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Sinopsis

ISBN:	9783658479169
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Comunicación de negocios general
Año de publicación:	2025-04-12

Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinational corporations can benefit from consumer-perceived corporate social responsibility in various institutional contexts. Regarding corporate branding, he demonstrates that communication budget adjustments according to national internet penetration are favorable in terms of consumer behavior across nations. Moreover, he reveals beneficial and powerful dimensions of corporate social responsibility for consumer behavior in different regulative environments.

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