Think you need an army of skilled programmers to build a website? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you’ll learn how to create and maintain a professional-looking, visitor-friendly site. This Missing Manual gives you all the tools, techniques, and expert advice you need. Plan your site. Create web pages by learning the basics of HTML and HTML5. Control page design with CSS. Format text, images, links, tables, and other elements. Attract visitors. Ensure that people can find your site through popular search engines. Build a community. Add forums, fresh content, and a feedback form to encourage repeat visits. Get smart. Use free tools to identify your site strengths and weaknesses. Create your own blog. Post your musings with a free blog-hosting service. Bring in cash. Host Google ads, sell Amazon wares, or push your own products. Add pizzazz. Include audio, video, interactive menus, and more.