Creative Business - E-book

eBook

Creative Business - ENG

Achieving Your Goals Through Creative Thinking And Action

C. Genasi; T. Bills

eBook

$1,200.00

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Sinopsis

ISBN:	9780230001084
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Gestión
Año de publicación:	2003-09-10

While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.

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