Creativity and Strategy - E-book

eBook

Creativity And Strategy - ENG

An Integrative Analysis

Chetan Walia

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Sinopsis

ISBN:	9783030704667
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Psicología
Subtema:	Psicología Industrial y Organizacional
Año de publicación:	2021-06-21

This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making. It examines the decision and not the individual as a unit of analysis, which leads to a deeper understanding of creative outcomes. It draws a correlation between strategic intent and creative outcomes, both positive and negative, and provides an integrated framework for understanding creativity. Finally, the book develops a creative strategic framework and draws conclusions for the practice of management and for future research.

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