Cultural Heritage Marketing - E-book

eBook

Cultural Heritage Marketing - ENG

A Relationship Marketing Approach To Conservation Services

Izabella Parowicz

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$1,400.00

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Sinopsis

ISBN:	9783030002879
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2018-10-25

Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for theÂ relationship marketingÂ approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.

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