Cultural Studies of LEGO - E-book

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Cultural Studies Of Lego - ENG

More Than Just Bricks

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$600.00

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Sinopsis

ISBN:	9783030326647
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Ciencias sociales
Subtema:	Cultura de Masa
Año de publicación:	2019-11-27

This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brands ideological power and influence. Given LEGO status as the world largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO medias cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chaptersâ€™ in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children popular culture market alike.

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