Customer Behaviour in eCommerce - E-book

eBook

Customer Behaviour In Ecommerce - ENG

Case Studies From The Online Grocery Market

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$1,200.00

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Sinopsis

ISBN:	9783031235740
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Computadoras
Subtema:	Comercio electrónico
Año de publicación:	2023-02-11

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companiesâ€™ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

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