Customer Centricity in New Product - E-book

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Customer Centricity In New Product Development - ENG

Radical Customer Orientation As The Key To High-potential Innovations

Ute Rademacher

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$360.00

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Sinopsis

ISBN:	9783662676974
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Comportamiento del consumidor
Año de publicación:	2023-10-30

The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a companys own pain points can prevail.

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