Customize the Brand - E-book

eBook

Customize The Brand - ENG

Make It More Desirable And Profitable

Torsten H. Nilson

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$1,120.00

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Sinopsis

ISBN:	9780470856543
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2003-04-11

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

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