Designing Luxury Brands - E-book

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Designing Luxury Brands - ENG

The Science Of Pleasing Customersâ€™ Senses

Diana Derval

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$1,400.00

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Sinopsis

ISBN:	9783319715575
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2018-04-13

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces â€“ based on inspiring business cases like Tesla, Louis Vuitton, Chanel, HermÃ¨s, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure â€“ groundbreaking scientific methods - like the Derval Color TestÂ® taken by over 10 million people -Â to predict luxury shoppersâ€™ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and lookÂ at luxury from a new angle. Â Â

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