Eating the Big Fish - E-book

eBook

Eating The Big Fish - ENG

How Challenger Brands Can Compete Against Brand Leaders

Adam Morgan

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$440.00

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Sinopsis

ISBN:	9780470527757
Formato:	ePub
Idioma:	Inglés
Editorial:	Wiley Professional Development (P&T)
Tema:	Negocios y economía
Subtema:	Publicidad y Promoción
Año de publicación:	2009-04-03

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

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