This book investigates the value orientation of ecologically conscious business. It analyzes, in a systematic and comparative way, the value commitments and business models of exemplary ecologically conscious businesses from around the world. Ecological consciousness is gaining importance in modern business thinking, as the effects of the Anthropocene – acidification of oceans, diminishing potable water, climate change, and decreasing biodiversity – are becoming more evident. Surviving this ecological crisis requires a radical inner transformation of humanity, and an ecological transformation of business and the economy. This book is valuable reading for masters and Ph.D. students, as well as academics, business practitioners, and policymakers who are working in the field of business ethics, business and the natural environment, business and society, sustainability, and corporate social responsibility. It also serves as general reading for reflective practitioners who are interested in progressive, ecologically conscious businesses, ethical business functioning, and business model innovation.