Electronic Commerce - ENG
| ISBN: | 9781305177659 |
|---|---|
| Formato: | Page Fidelity |
| Idioma: | Inglés |
| Editorial: | Cengage Learning US |
| Tema: | Computadoras |
| Subtema: | Sistemas de informaciones administrativas |
| Número de páginas: | 640 |
| Año de publicación: | 2014-05-07 |
Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, ""Business Case Approaches"" and ""Learning From Failure"" boxes highlight the experiences of actual companies to illustrate real-world practice in action.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.










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