Essentials of Health Care Marketing - E-book

eBook

Essentials Of Health Care Marketing, Fourth Edition - ENG

Eric N. Berkowitz

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$535.00

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Sinopsis

ISBN:	9781284124200
Formato:	ePub
Idioma:	Inglés
Editorial:	Jones & Bartlett Learning
Tema:	Medicina
Subtema:	Administración y Cuidados Hospitalarios
Año de publicación:	2016-08-15

New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

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