Eurasian Business Perspectives - E-book

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Eurasian Business Perspectives - ENG

Proceedings Of The 25th Eurasia Business And Economics Society Conference

Mehmet Huseyin Bilgin; ?Hakan Danis; ?Ender Demir

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$3,180.00

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Sinopsis

ISBN:	9783030350512
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Comportamiento del consumidor
Año de publicación:	2020-02-10

This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnBs marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.

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