Find Your Market-Oriented Competiti - E-book

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Find Your Market-oriented Competitive Advantage - ENG

A Toolkit For Strategy And Branding

Markku Vierula

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Sinopsis

ISBN:	9783031716638
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2024-09-28

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking.Â Competitive advantages are created only by thinking in new way. By thinking what has not been thought.

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