Global and Transnational Business: - E-book

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Global And Transnational Business: Strategy And Management - ENG

George Stonehouse; David Campbell; Jim Hamill; Tony Purdie

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$1,219.00

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Sinopsis

ISBN:	9781119219521
Formato:	ePub
Idioma:	Inglés
Editorial:	Wiley Global Education UK
Tema:	Negocios y economía
Subtema:	Gestión
Año de publicación:	2004-10-01

In this new edition of a successful textbookÂ the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.

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