Global Marketing Management - E-book

eBook

Global Marketing Management - ENG

Masaaki (Mike) Kotabe; Kristiaan Helsen

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$2,060.00

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Sinopsis

ISBN:	9781119298717
Formato:	ePub
Idioma:	Inglés
Editorial:	Wiley Global Education US
Tema:	Negocios y economía
Subtema:	Ventas general
Año de publicación:	2016-12-19

TheÂ 7th EditionÂ ofÂ Global Marketing ManagementÂ prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.” Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing ManagementÂ brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

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