This book explores new medias effectiveness in enhancing socialization among elderly individuals through quantitative and qualitative information. It fills a gap in media studies and gerontology by focusing on older adults often-overlooked use of new media. The chapters cover topics such as the impact of new media on family structures, the accessibility of media to the elderly, and the role of social media in providing support and engagement for older adults. The chapters deal with empirical evidence on how social media offers new possibilities for engaging and, providing and receiving support. It emphasizes the importance of personality and attitude in technology adoption among older people. It is a valuable resource for scholars in media studies and gerontology and those interested in the intersection of these fields and its implications for urban governance.