Hospitality in hospitals today is the need of the hour, however it is the most neglected aspect in hospitals in India. This book provides structured and detailed exposition on hospital and health care administration emphasizing on optimum utilization of resources and cost-effective health care services ensuring quality of care. The practical experience in the health sector has been put into paper in the form of this book with the purpose: • To improve the delivery of health services by improving administration through education, system flowcharts, record maintaining. • To gain specific understanding of the nature and orientation of employee in the health care industry, their attitude, motivation, commitment, professional growth. • To understand the practical aspects of these techniques for application to health industry. • To gain awareness of the various management technique s and methods like manpower planning, job techniques, work assessment, employee and patient counselling, cost-effectiveness analysis, marketing planning, NABH preparation.Flowcharts, pictures, tables and schematic illustrations present the practical implementation of various steps and methodologies of health services  Presentation of various management techniques and methods like manpower planning, job techniques, work assessment, employee and patient counselling, cost-effectiveness analysis, marketing planning, NABH preparation