Harnessing Place Branding through C - E-book

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Harnessing Place Branding Through Cultural Entrepreneurship - ENG

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Sinopsis

ISBN:	9781137465160
Formato:	ePub
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Microempresas y Empresas pequeñas
Año de publicación:	2014-12-08

This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.

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