Health Care Market Strategy - E-book

eBook

Health Care Market Strategy - ENG

From Planning To Action

Steven G. Hillestad; Eric N. Berkowitz

eBook

$468.00

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Información adicional
Sinopsis

ISBN:	9781284174748
Formato:	ePub
Idioma:	Inglés
Editorial:	Jones & Bartlett Learning
Tema:	Medicina
Subtema:	Administración y Cuidados Hospitalarios
Número de páginas:	450
Año de publicación:	2018-11-30

Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authorsâ€™ own unique modelâ€”called the strategy/action matchâ€”from which you will learn how to determine exactly which tactics to employ in a variety of settings.

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