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| ISBN: | 9781284120974 |
|---|---|
| Formato: | ePub |
| Idioma: | Inglés |
| Editorial: | Jones & Bartlett Learning |
| Tema: | Educación |
| Subtema: | Educación |
| Número de páginas: | 446 |
| Año de publicación: | 2016-03-01 |
The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.