How Firms Can Strategically Influen - E-book

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How Firms Can Strategically Influence Open Source Communities - ENG

The Employment Of Men On The Inside

Viktor Lee

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Sinopsis

ISBN:	9783834971401
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Gestión
Año de publicación:	2012-02-14

Firms have discovered that open source (OS) communities can be valuable sources of innovation. However, the access for firms to these communities turned to be intricate. One proven way of how firms can enter OS communities is via their personnel (â€œmen on the insideâ€?). Focusing on firmsponsored OS communities, Viktor Lee detects the specific functions of MOI and how these individuals influence the community network by applying a comparative case study of two OSS firms. A netnographic and social network analysis of the community interactions of over 12,000 individuals was conducted. He concludes that firms can succeed in integrating a community into the firm development process with the help of the MOI.

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