Este sitio web utiliza cookies para mejorar la experiencia del usuario y asegurar su funcionamiento con eficacia.
Al utilizarlo usted acepta el uso de cookies.
Carrito de compra
Su pedido cuenta con 0 productos
eBook
Identity-based Brand Management - ENG
Fundamentals—strategy—implementation—controlling
$1,100.00
| ISBN: | 9783658135614 |
|---|---|
| Formato: | ePub |
| Idioma: | Inglés |
| Editorial: | Springer Nature |
| Tema: | Negocios y economía |
| Subtema: | Marketing general |
| Año de publicación: | 2017-04-24 |
This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to make brands a success. Numerous illustrative practicable examples demonstrate its applicability. The content - Foundation of identity-based brand management- The concept of identity-based brand management - Strategic brand management - Operational brand management - Identity-based brand controlling - Identity-based trademark protection- International identity-based brand management
eBooks
Libros electrónicos
eBook
eBook
eBook
eBook
eBook
eBook
eBook
eBook
eBook
eBook