Impacting the Sensory Experience of - E-book

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Impacting The Sensory Experience Of Products - ENG

Experimental Studies On Perceived Quality

Christine Cowen-Elstner

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Sinopsis

ISBN:	9783658212063
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Comportamiento del consumidor
Año de publicación:	2018-02-28

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.

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