This edited collection conceptualizes professional basketball not just as a sport but as an historically, culturally, and economically embedded entity. The chapters analyse the fact that the sport of basketball contains alternative logics that can easily clash, and by treating professional basketball as the negotiation place of these multiple demands, ideas, and logics, the editors have identified three areas in which these clashes manifest: the realization of the game; the cultural impact of professional basketball and the global outreach of professional basketball.  The book is explanatory and qualitative, offering new perspectives and touching on topics including gender, diversity, racism, and minority experiences within professional basketball. As such it will be of interest to sport sociologists, as well as those researching the history of sport, sports marketing and cultural studies.