International Place Branding Yearbo - E-book

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International Place Branding Yearbook 2010 - ENG

Place Branding In The New Age Of Innovation

F. Go; R. Govers

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$1,200.00

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Sinopsis

ISBN:	9780230298095
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Marketing general
Año de publicación:	2010-10-27

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

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