International Place Branding Yearbo - E-book

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International Place Branding Yearbook 2011 - ENG

Managing Reputational Risk

Frank M. Go; Robert Govers

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Sinopsis

ISBN:	9780230343320
Formato:	Page Fidelity
Idioma:	Inglés
Editorial:	Springer Nature
Tema:	Negocios y economía
Subtema:	Internacional general
Año de publicación:	2011-09-29

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies andÂ to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

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