¡Felicidades! Aplica BIENVENIDO15 y ahorra 15% en tu primera compra ¿Necesitas ayuda?

Envío gratis a partir de $389.00 (Consulta T&C)

eBook
sotano_covers_ebooks/9783319/9783319915517.jpg

Internationalizing Firms - ENG

International Strategy, Trends And Challenges
$1,780.00
Disponible
ISBN: 9783319915517
Formato: ePub
Idioma: Inglés
Editorial: Springer Nature
Tema: Negocios y economía
Subtema: Emprendedurismo
Año de publicación: 2018-10-11

This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today internationalization process, critiquing existing literature and instead proposing a new paradigm based on a re-interpretation of the Resource-based View (RBV). Analysing the motives behind internationalizing, the factors affecting entry choices, and the challenges connected to outsourcing and offshoring, the authors present a new framework for understanding the reasons behind internationalization and the financial risks that are involved. With theoretical discussion and empirical case studies, this book seeks to offer an informed insight into internationalizing, making it an invaluable read for those researching entrepreneurship on a global scale, as well as managers and  leaders of international firms.

imagen cookie  Este sitio web utiliza cookies para mejorar la experiencia del usuario y asegurar su funcionamiento con eficacia. Al utilizarlo usted acepta el uso de cookies.


Carrito de compra

Su pedido cuenta con 0 productos