I.AM catalyzes the “convergence for good� of the biological, physical and digital worlds, helping us to better tackle the toughest challenges of the 2020s: climate change, resource depletion, an aging population, social inclusion, the empowerment of people, health crises and the post-pandemic world, as well as new issues emerging in relation to economical, societal and everyday life. This book dives into disruptive concepts of I.AM such as: Trust as a Service, Business as a Game, ATAWAD (AnyTime, AnyWhere, Any Device), PCE (Productivity of Collaborative Exchange), Unimedia, Shazamization of everything, decentralization of everything, BOTization and Build to Order for Me, Blockchain and Empowerment of Me, edge computing, augmented industry, augmentation value chain and empowering innovation, etc. The fluid, easy-to-read style of this book targets the broadest scope of readers, from purpose-driven and business-oriented individuals, to students, researchers, experts, innovators, consultants, managers and politicians, all eager to empower people to work towards a more sustainable future.